U.S. shoppers looking for steep discounts are set to boost Cyber Monday online sales to a record $12 billion to $12.4 billion, splurging on products like Barbie dolls and headphones, data from Adobe Analytics showed.
The midpoint of the range represents a jump of nearly 8%, better than Adobe’s initial forecast of a 6.1% rise to $12 billion, easing concerns of a lackluster 2023 holiday shopping season.
Salesforce also predicted Cyber Monday online sales would grow in the high-single-digit percentage range, both globally and in the United States.
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