The first store of the legendary German brand Leica has opened in Armenia, located at 13 Khanjyan Street, Yerevan. This milestone marks an important stage in the company’s expansion across Central Asia and the South Caucasus.
At the new Yerevan store, visitors will find digital and analogue cameras, lenses, and accessories – and can receive expert consultations, test equipment, and find inspiration from Leica’s Art of Photography.
The opening in Yerevan is part of Leica’sglobal strategy to expand its presence in regions with a growing interest in visual culture. With its unique atmosphere and vibrant community of photographers, Yerevan has become one of the key points in the brand’s future expansion map for Central Asia and the South Caucasus.
Dr. Andreas Kaufmann, Supervisory Board Chairman of Leica Camera AG:
“Opening the first Leica Partner Store in Yerevan is an important step in bringing the Leica experience to photographers and enthusiasts across the South Caucasus. Armenia’s rich cultural heritage and creative spirit make it a natural home for our brand, developed in Germany over a century ago and produced for 101 years in Wetzlar.”
Hayk Sahakyan and Armen Naljyan, Representatives of Leica’s Partner in Armenia:
“We are proud to introduce Leica Camera to Armenia with its first partner store. This is not just a store – it is a meeting place for those who value quality, creativity, and the unique perspective that Leica brings to photography. We look forward to building a strong community of Leica enthusiasts here in Yerevan.”
Leica Camera AG is one of the most iconic camera manufacturers in the world. Founded in Germany over a century ago, the company has become a symbol of technical excellence and timeless design. Leica cameras have accompanied many of the defining moments in world history and remain the choice of professionals and photography enthusiasts today.
Follow Leica Camera news in Armenia through the brand’s Instagram channel.
In 2025, Leica Camera AG is celebrating the 100th anniversary of the Leica I, which was first presented to the public at the Leipzig Spring Fair in 1925. As the first 35 mm still camera to be mass-produced, it exceeded all expectations. Because with its compact and handy format, it opened up a whole new range of new photographic applications. All around the globe, Leica Camera AG is celebrating this camera, which revolutionised the world of photography, under the motto “100 Years of Leica: Witness to a Century”.
