Apple has always been on top when it comes to smartphone sales in the United States, its home turf, but it still has to face immense competition from Samsung and its Galaxy-branded products. Apple managed to secure the top spot in smartphone sales over the years, but last year, it appears that Samsung took the crown with a whopping 38 percent smartphone sales in the United States. Apple followed close behind with 33 percent iPhone sales during the same period, based on information from a research firm.
CIRP shared data that suggests that Samsung outdid Apple in its home ground in terms of smartphone sales in a 12-month time ending March 2024. Apple gave tough competition to the South Korean giant but failed to meet the threshold of Galaxy devices sold in the region. While it is as shocking as it sounds, we have to take into account that Samsung has a lot of Galaxy-branded smartphones ranging from the S lineup to the more pocket-friendly A series.
Since Samsung caters to users at almost all price levels, the chances of securing the top spot are considerably higher, and the results are evident in the latest CIRP report. Some would argue that Apple has the same pricing scheme for its products, but we have to consider that the only device the company sells below the $500 mark is the iPhone SE. Samsung could have secured the position thanks to its low-end to mid-end devices, which have proved to be quite popular in the states.
Apple secured a decent 33 percent in smartphone sales at the same time, and we have to note that the revenue and profits could show a different story. However, Samsung is getting the brand recognition that it needs, even from low-end devices, which could prove to be beneficial, especially in the long term.
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