Meta Platforms has offered to almost halve its monthly subscription fee for Facebook and Instagram to 5.99 euros from 9.99 euros, a senior Meta executive said on Tuesday, a move that aims to address concerns from both privacy and antitrust regulators.
The move came amid mounting criticism from privacy activists and consumer groups about Meta’s no-ads subscription service launched in Europe in November which critics say requires users to pay a fee to ensure their privacy.
“We have wanted to accelerate that process for some time because we need to get to a steady state…so we have offered to drop the price from 9.99 to 5.99 for a single account and 4 euros for any additional accounts,” Meta lawyer Tim Lamb told a European Commission hearing.
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