LinkedIn, the Microsoft-owned social platform, has made a name for itself primarily as a platform for people looking to network and pick up knowledge for professional purposes, and for recruitment — a business that now has more 1 billion users. Now, to boost the time people are spending on the platform, the company is breaking into a totally new area: gaming.
TechCrunch has learned and confirmed that LinkedIn is working on a new games experience. It will be doing so by tapping into the same wave of puzzle-mania that helped simple games like Wordle find viral success and millions of players. Three early efforts are games called “Queens”, “Inference” and “Crossclimb.”
LinkedIn’s owner Microsoft is a gaming behemoth. Its games business — which includes Xbox, Activision Blizzard and ZeniMax — brought in $7.1 billion in revenues last quarter, passing Windows revenues for the first time.
The LinkedIn spokesperson declined to say how and if Microsoft is involved in the gaming project at LinkedIn.
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