Chinese mobile-phone maker Xiaomi will launch its first electric vehicle this month, a four-door tech-laden sedan that it hopes will capture interest at a time when EV sales in China are slowing and a host of competitors are cutting prices.
The company, best known for its popular smartphones and home appliances, will launch its SU7 model on March 28 in China, Chief Executive Lei Jun said in a post on his Weibo account Tuesday. Xiaomi Motor, the consumer electronics giant’s auto unit, said in a separate post on Weibo the car will be available for delivery at the same time.
Last month, Xiaomi President Weibing Lu told CNBC the company was targeting the premium segment with the car, and indicated deliveries could begin as soon as the second quarter.
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