Elon Musk announced on Wednesday that his social media company X is considering getting rid of likes and repost figures on posts.
He made the comment to attendees of the Morgan Stanley Technology, Media, and Telecom Conference.
The move, his latest since buying the company in 2022, would simply stop showing the number of likes and reposts that a post has received, though the creator of the post would still see it on their end.
When Musk bought Twitter, he claimed that under his ownership, the site, renamed X, would be an ‘everything app,’ including not just messaging but also banking and shopping.
Engagement metrics like ‘likes’ and ‘reposts’ – formerly ‘retweets’ – have been a contentious issue for Musk since he bought the company.
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