8.8 million people across the world joined the streaming giant between July and September, latest numbers reveal.
Netflix disclosed summertime subscriber gains on Wednesday that surpassed industry analysts’ projections, signalling the video streaming service’s ban on password sharing is converting former freeloaders into paying customers.
In an effort to bring in even more revenue, the streaming giant also announced it is increasing the prices of two of its subscription plans in the UK, the US and France.
For Netflix’s most expensive service, the price will go up to £17.99 (€20.65) per month in the UK and to $23 (€21.82) in the US. Its ad-free lowest-priced streaming option will now cost £7.99 in the UK and $12 in the US.
The monthly prices for the ad-supported and the standard plans will remain unchanged in the three countries.