Apple Inc. is changing the pricing structure for the App Store to let developers charge a wider range of amounts, the latest effort to offer more flexibility and stave off criticism of the platform.
Prices can now start at just 29 cents — compared with a previous floor of 49 cents for subscriptions and 99 cents for apps — and range up to $10,000. The highest price level had been $999.99. Developers also will have new options for setting prices across different countries and currencies.
Apple states that developers will be able to control the price of their products across 45 currencies across 175 storefronts. Moreover, the App Store will give developers the option to define prices per storefront with plans to roll out this pricing system to all other apps by Spring 2023.
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